This is where Shepard Fairey got his OBEY name from. It’s a still from “They Live”—a 1988 sci-fi/horror/dark comedy movie directed by John Carpenter about how the social elite and rich are actually aliens sending us subliminal messages through mass media.

Read more: http://en.wikipedia.org/wiki/They_Live 

“They Live was … the basis for my use of the word ‘obey.’ The movie has a very strong message about the power of commercialism and the way that people are manipulated by advertising.” - Shepard Fairey

Video of him talking about the movie: http://www.youtube.com/watch?v=J24p8QhrWSE 

(Source: anormaux, via summer-of-sam)